BOOK REVIEW: Grinding it Out – The Making of McDonald’s by
Ray Kroc with Robert Anderson
Can I have the GCB set and the McChicken set please? Still
didn’t get it? Yes, you guessed it! I’m talking about everyone’s all-time
favourite fast food joint, McDonald’s. Many of us place orders maybe once or
twice a week, once a month or even everyday if you swear by the taste of those
fat-filled burgers. But did anyone ever bother to look behind the scenes as to
who founded this fast food mecca we all resort to anytime? This marvellous,
zesty read will fill you in on all you need to know about McD from the then
till now.
Few entrepreneurs can claim to have actually changed the way
we live, but Ray Kroc is one of them. His revolutions in food service
automation, franchising, shared national training and advertising have earned
him a place beside the men who founded not merely businesses but entire new
industries.
But even more interesting than Ray Kroc the business legend
is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met
the McDonald brothers and opened his first franchise.
Now meet Ray Kroc, the man behind the business legend, in
his own words. Irrepressible enthusiast, perceptive people-watcher, and born
storyteller, he will fascinate and inspire you. You’ll never forget Ray Kroc.
In this classic success story, it shows how someone past his
golden years can become a millionaire and establish an odyssey that promised
followers of the crazed kind worldwide. After reading this book, I have never
looked at a McD burger the same way again.
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