As a business graduate, I have been thoroughly intrigued by large conglomerates and their corporate social responsibility models. Many of them seem truly honest and keep their employees at their forefront. What better way to learn more than by reading about Ben and Jerry's.
This famous ice cream company has always been committed to an insanely ambitious 3-part mission: making the world's best ice cream, supporting progressive causes and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, even cows! However, it hasn't been easy.
This is the first book to tell readers the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery and ongoing renewal of one of the most iconic mission-driven companies in the world.
It shows how the company focused so intently on the challenges presented by staying true to the mission and how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben and Jerry's to pursue its mission on a much larger stage.
Reading the rise, fall and finally the rise once again of Ben and Jerry's was riveting. It shows how strong human emotions can drive a company to both success and failure. The passion of those involved in the creation of one of the world's leading ice cream producers is touching. More a business story than a technical book, I found this book right up my alley.
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