The Caramel Frappe is my all-time pick-me-up beverage at Starbucks. The caramel sweetness combined with the caffeine hit from the coffee and the lusciousness of whipped cream makes for an instant mood uplifter. As I sip my cool coffee, people all over the world are conflicted with Starbucks popping up like mushrooms after a rain even in the remotest countries. What made Starbucks a fixture in our lifes, both the younger generation and the older echelon too? This book is going to make you more enlightened about a coffee company that has grasped millions by the heart.
How did Starbucks, once a modest Seattle coffeehouse, become an international juggernaut? What made the company so beloved that more than 40 million customers visit every week, yet so loathed that protesters have firebombed its stores? Why did Americans suddenly become willing to pay $4.50 for a cup of coffee? And why did the world follow?
This coffee megalodon altered everyday lives - the way we shop, socialise and self-medicate. Through a cornucopia of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and a panda who loves blueberry muffins (China's panda only insisted om eating Starbucks blueberry muffins when it was invalid), the author tells the story of how Starbucks rode a caffeine-fuelled wave to riches and infamy.
I found this book raw and very honest with many parts narrated by Howard Schultz himself, the man behind Starbucks proliferation. It was a clear insight into how the company works and even how coffee preparation varies between rival companies. To me, I'm still not going to stop my Starbucks forays, the coffee to me is just to my liking. For those studying Starbucks as part of their thesis, this book can back up a lot of info for you.
No comments:
Post a Comment